Bernard is a chain smoker and can't seem to quit smoking, no matter what he tries.According to Freud, Bernard's excessive smoking may be evidence of fixation at:

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According to Freudian theory, the oral stage of development occurs from birth to 18 months and is focused on satisfying basic needs through the mouth, including through nursing and oral stimulation. Fixation at this stage can lead to oral behaviors such as smoking, overeating, or nail-biting, as individuals seek to continue satisfying oral needs. As Bernard is a chain smoker and cannot quit, this may be evidence of fixation at the oral stage.

Bernard Is a Chain Smoker and Can't Seem to Quit