Dana has never really thought about ordering a satellite television system, but she sees one system advertised for $50.00, including free installation.She can't pass up that great deal, so she calls to order the system.As the service person takes her order, Dana discovers that there a number of "extra" costs that weren't listed in the advertisement.The final cost of the system is close to $200.00, but she goes through with the deal anyway.In this case, the satellite company is:

Question

Quizplus · Accepted Answer

The satellite company is using the lowball technique to sell its product. This technique involves advertising a very attractive offer (in this case, $50 for a satellite system with free installation) and then adding on additional costs or fees once the customer has committed to the purchase. Despite the additional costs, the customer is more likely to go through with the purchase due to their commitment to the initial offer.

Dana Has Never Really Thought About Ordering a Satellite Television