When an individual's opinions, feelings, or behaviors start to move toward the group norm, that person is displaying:

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Conformity refers to adjusting one's opinions, feelings, or behaviors to match those of the group. As a result, an individual may feel pressured to conform to group norms and beliefs, even if they disagree with them. This can happen in a variety of contexts, ranging from simple social situations to more complex organizational settings. Conformity can be driven by a variety of factors, including social pressure, fear of rejection, a desire for social acceptance, or a need for information or guidance.

When an Individual's Opinions, Feelings, or Behaviors Start to Move