Research has demonstrated that attitude changes that result from processing information through the peripheral route to persuasion tend to be stable and long lasting.

Question

Quizplus · Accepted Answer

Attitude changes that result from processing information through the peripheral route to persuasion are often superficial and temporary. They are influenced by factors such as the source of the message, persuasive cues, and emotional appeals, rather than by deep processing of the content of the message. Therefore, these changes are less likely to be stable and long lasting.

Research Has Demonstrated That Attitude Changes That Result from Processing