Research on creativity suggests idea generators should be different people than the idea evaluators.

Question

Quizplus · Accepted Answer

Studies have shown that when idea generation and idea evaluation are done by the same people, there can be a bias towards sticking with ideas that are familiar or comfortable, rather than exploring new and creative solutions. By separating these roles and having different people generate and evaluate ideas, there is a better chance of uncovering truly innovative and effective solutions.

Research on Creativity Suggests Idea Generators Should Be Different People