An international marketing strategy involves developing and maintaining a strategic fit between the international company's objectives, competencies, and resources and the challenges presented by its international market or markets.
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Verified
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Q10: Individual market segments should be easy to
Q11: Market segments should be similar to each
Q12: Market segments should be homogeneous in relation
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Q15: The potential of a market can be
Q16: Stability of a segment over times used
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