The Wonderbra's failed introduction into the Middle East serves as an example of what not to do in terms of target marketing.

Name: The Wonderbra's failed introduction into the Middle East serves as an example of what not to do in terms of target marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Wonderbra is selling very well in Islamic countries. Research determined that women dress primarily to impress other women in many Islamic countries, in a friendly competitive way.

The Wonderbra's Failed Introduction into the Middle East Serves as an Example