Market segments should be homogeneous in relation to other segments to improve marketing efficiency.

Name: Market segments should be homogeneous in relation to other segments to improve marketing efficiency.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market segments should be easy to distinguish from each other (i.e., they should be heterogeneous relative to other segments). They should respond differently from other market segments to marketing strategies. If consumers all over the world are similar then there is no need for target marketing.

Market Segments Should Be Homogeneous in Relation to Other Segments