The potential of a market can be evaluated based on the rate of economic development, as expressed through validated, reliable market indicators such as consumer buying power.

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The potential of a market can be evaluated based on the rate of economic development, as expressed through validated, reliable market indicators such as consumer buying power, GDP per capita, industrial and agricultural sectors statistics, market size and potential, and international investment figures. Such indicators identify countries and markets where the company should invest important resources.

The Potential of a Market Can Be Evaluated Based on the Rate