The lower the level of economic and market development, the less the product needs to be changed to serve the needs and demands of the market.

Question

Quizplus · Accepted Answer

The lower the level of economic and market development, the more the product needs to be changed to serve the needs and demands of the market. The marketing communication is also likely to need adaptation since the product is likely to be in a different stage of the product life cycle. A lower level of economic development may cause the firm to alter the product in order to lower costs. The lower costs allow lower pricing, which may be needed in less developed economies.

The Lower the Level of Economic and Market Development, the Less