Trade shows and exhibitions are aimed at business-to-business promotion and are also frequently used for consumer promotions.
Correct Answer:
Verified
Q18: McDonald's aired a campaign in France that
Q19: Image advertising is used to enhance perceptions
Q20: Publicity is often less credible than advertising.
Q21: Global promotion campaigns are becoming very popular.
Q22: Sweepstakes and contests as well as incentives
Q24: Documenta is an international trade show for
Q25: Brand managers are noting that sales promotion
Q26: Even though English is not used nationally
Q27: In the Netherlands, Albert Heijn is the
Q28: Global sales promotion campaigns are increasingly common.
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