The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:
A) richness.
B) ubiquity.
C) information density.
D) personalization.

Question

Quizplus · Accepted Answer

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience increases the richness of the message by providing multiple sensory experiences for the consumer.

The Integration of Video, Audio, and Text Marketing Messages into a Single