E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.Prior to the development of the Web:
A)marketing messages had little richness.
B)the smaller the audience reached, the less rich the message.
C)the larger the audience reached, the less rich the message.
D)richness equaled reach.

Question

Quizplus · Accepted Answer

Prior to the development of the Web, marketing messages had limited reach, which means that the messages were often very rich and targeted towards a specific audience. However, as technology has evolved and allowed for messages to reach larger and more diverse audiences, the richness of the message has decreased to appeal to a broader range of consumers. Therefore, option C is the correct choice, as the larger the audience reached, the less rich the message, which is now the norm due to e-commerce technologies.

E-Commerce Technologies Have Changed the Traditional Tradeoff Between the Richness