Interactivity in the context of e-commerce can be described as:
A) the ability to physically touch and manipulate a product.
B) the complexity and content of a message.
C) the ability of consumers to create and distribute content.
D) the enabling of two-way communication between consumer and merchant.

Question

Quizplus · Accepted Answer

Interactivity in the context of e-commerce refers to the communication between the consumer and the merchant. This can include things like chat features, reviews, and other forms of feedback that allow for a two-way dialogue between the two parties. This is important for building trust and establishing a relationship between consumers and retailers. Options A, B, and C are not relevant to interactivity in e-commerce.

Interactivity in the Context of E-Commerce Can Be Described As