The broadest factor in consumer behavior is:
A) culture.
B) gender.
C) education.
D) psychological background.

Question

Quizplus · Accepted Answer

Culture is the broadest factor in consumer behavior as it encompasses the values, beliefs, customs, and practices of a particular society or group of people. Culture influences various aspects of consumer behavior, including what products people buy, how they use them, and how they perceive them. Gender, education, and psychological background are more specific factors that can also influence consumer behavior, but they are not as broad as culture.

The Broadest Factor in Consumer Behavior Is