Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
A) personalization/customization
B) information density
C) social technology
D) interactivity

Question

Quizplus · Accepted Answer

Information density refers to the amount and quality of information available to all market participants, particularly buyers and sellers. It enables the gathering and analysis of fine-grained, highly detailed information on consumers' real-time behavior.

Which of the Following Features of E-Commerce Technology Allows Fine-Grained