A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
A)customer service chat system
B)CRM system
C)data warehouse
D)transactive content system

Question

Quizplus · Accepted Answer

A CRM (customer relationship management) system is designed to centralize customer data and make it accessible to various departments within a company. It tracks all customer interactions across channels, including email, phone, social media, etc. It generates a customer profile that is updated regularly based on these interactions, which can be used by different teams in the organization to provide personalized and efficient customer service. A data warehouse is a large, centralized repository of data that supports business intelligence activities, while a transactive content system is a type of digital asset management system used to manage transactional content, such as e-commerce product catalogs. A customer service chat system is a tool that enables real-time communication between customers and customer support staff.

A ________ Is a Repository of Customer Information That Records