In ________ advertising, companies pay for ads to be placed dynamically on any participating Web site that the search engine determines is appropriate.

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Quizplus · Accepted Answer

This type of advertising is known as network keyword advertising, where companies pay for ads to be placed dynamically on any participating website that the search engine determines is appropriate based on the keywords used in the ad. Paid inclusion involves paying a fee to ensure that a website or web page is included in the search engine's index, while keyword advertising typically involves bidding on specific keywords to appear in search results or on related websites. Social advertising involves using social media platforms for advertising purposes.

In ________ Advertising, Companies Pay for Ads to Be Placed