Which of the following illustrates the use of information systems to achieve product differentiation?
A)A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy
B)A shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers
C)A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules
D)A grocery store chain's use of information systems to produce products and services at a lower price than competitors

Question

Quizplus · Accepted Answer

The shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers illustrates the use of information systems to achieve product differentiation by offering a unique, personalized product that cannot be easily replicated by competitors. The hot tub dealer's use of information systems is mainly focused on improving operational efficiency and understanding customer preferences, rather than offering a differentiated product. The PC manufacturer's use of information systems is mainly focused on improving supply chain efficiency, rather than product differentiation. The grocery store chain's use of information systems to produce products and services at a lower price than competitors illustrates the use of information systems to achieve cost leadership, rather than product differentiation.

Which of the Following Illustrates the Use of Information Systems