As per your reading of the chapter opening case,which competitive force does Skype represent to AT&T?
A)Traditional competitor
B)Substitute product or service
C)New market entrant
D)Supplier

Question

Quizplus · Accepted Answer

Skype represents a substitute product or service to AT&T's traditional phone service. Skype provides a voice and video communication service over the internet, which can replace AT&T's traditional phone service for some customers. This creates a competitive force for AT&T, as customers may choose to use Skype instead of AT&T's services, affecting their revenue and market share.

As Per Your Reading of the Chapter Opening Case,which Competitive