Mass customization allows a company to offer individually tailored products using the same production resources as mass production.

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Mass customization involves using flexible production processes that can adapt to individual customer needs and preferences, while still leveraging the efficiency and economies of scale associated with mass production. This enables companies to offer a wide variety of tailored products without incurring the high costs and complexity of fully customized production.

Mass Customization Allows a Company to Offer Individually Tailored Products