As per your reading of the chapter case,what primary benefit of using data mining technology is driving more accurate and precise marketing by large companies such as Forbes and Eastman Kodak?
A)Finding out which of their marketing techniques works best
B)Ability to gather real-time data on customers
C)Ability to gather more data than previously
D)A more realistic understanding of their customers

Question

Quizplus · Accepted Answer

The primary benefit of using data mining technology for large companies such as Forbes and Eastman Kodak is a more realistic understanding of their customers. Data mining allows companies to gather and analyze large amounts of data, including customer behavior and preferences, which can lead to more accurate and precise marketing strategies. Ultimately, this can help companies better target their marketing efforts and improve their overall effectiveness. While options A, B, and C may be secondary benefits of data mining, the primary benefit is the improved understanding of customers.

As Per Your Reading of the Chapter Case,what Primary Benefit