________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.
A)PRM
B)SFA
C)ERM
D)CLTV

Question

Quizplus · Accepted Answer

SFA (Sales Force Automation) modules in CRM systems provide features such as lead and opportunity management, contact management, and pipeline tracking, which help sales staff identify and prioritize their most profitable customers and potential leads. This leads to increased productivity and more effective sales efforts. PRM (Partner Relationship Management) modules focus on managing partner relationships, ERM (Enterprise Relationship Management) is a broader term that encompasses all types of customer relationships, and CLTV (Customer Lifetime Value) is a metric used to measure the financial value of a customer over their entire relationship with a company.

________ Modules in CRM Systems Help Sales Staff Increase Their