The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Question

Quizplus · Accepted Answer

The integration of different types of media into a marketing message and consumer experience adds richness to the content, making it more engaging and informative for the consumer. This dimension of e-commerce technology is also known as "media richness."

The Integration of Video, Audio, and Text Marketing Messages into a Single