Advertisers use ________ in order to display more relevant ads based on user's search and browsing history.
A)behavioral targeting
B)web bugs
C)NORA
D)intelligent agents

Question

Quizplus · Accepted Answer

Behavioral targeting is the technique used by advertisers to display ads that match a user's search and browsing history. This enables advertisers to target their ads more effectively to users who are more likely to be interested in their products or services. Web bugs are a form of tracking technology that is sometimes used for behavioral targeting, but they are not the only method used. NORA (Non-Obvious Relationship Awareness) and intelligent agents are not related to the technique of behavioral targeting.

Advertisers Use ________ in Order to Display More Relevant Ads