A strategy that launches a media campaign to build popular support is called

Question

Quizplus · Accepted Answer

Going public refers to the strategy of using media campaigns to garner public support for a particular policy or issue. This can be particularly effective when traditional lobbying or other forms of advocacy have failed to find traction with policymakers or when there is significant opposition to a particular policy proposal. By building support among the general public, advocates can create an environment in which policymakers feel pressure to act and are more likely to respond to their demands.

A Strategy That Launches a Media Campaign to Build Popular