
Which of the following is an example of ethnocentrism?
A) A manager in India looks down upon his subordinates because they are from a lower caste, compared to him.
B) An upper-middle-class woman talks rudely to a salesperson, because she looks down upon individuals belonging to the working class.
C) An American manager criticizes the cultural practices of Saudi Arabia, when he is sent there on business, because it differs from his own cultural norms.
D) A French business owner, who plans to expand his market to China, conducts a detailed cultural study of China to customize his marketing campaign.
Correct Answer:
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