The two primary pathways through which media coverage shapes what people think are

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Priming and framing are the two primary pathways through which media coverage shapes what people think. Priming refers to the ability of the media to influence the accessibility of certain attitudes, issues, or beliefs. Framing, on the other hand, refers to the way in which media coverage shapes the interpretation of events and influences the way people understand them. Together, priming and framing have a powerful impact on people's perceptions and attitudes towards various issues and events.

The Two Primary Pathways Through Which Media Coverage Shapes What