The median-voter theorem states that issue voting encourages

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The median-voter theorem suggests that, in a two-party system, the candidates will adjust their platforms to appeal to the median voter, who is typically moderate in their policy views. This results in policy moderation of the candidates, with both moving closer to the center in order to capture a larger share of the vote. This is beneficial for the functioning of democracy since candidates are forced to appeal to a broader range of voters, rather than just their base.

The Median-Voter Theorem States That Issue Voting Encourages