The mass media use priming and framing to affect public opinion.

Question

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Priming refers to the media's ability to influence the way people perceive information and make judgments by selecting specific information and making it more salient in the minds of the audience. Framing, on the other hand, refers to the way in which media coverage can sway public opinion by shaping the way people think about an issue through the use of particular words, phrases, or visual cues. Both priming and framing are powerful tools that the media can use to shape public opinion on a range of issues.

The Mass Media Use Priming and Framing to Affect Public