Licensing would be a good option for firms in which of the following industries?
A) It would be a good option in high-technology industries in which protecting firm-specific expertise is of paramount importance.
B) It would be a good option in global oligopolies, in which competitive interdependence requires that multinational firms maintain tight control over foreign operations.
C) It would be a good option in industries in which intense cost pressures require that multinational firms maintain tight control over foreign operations.
D) It would be a good option in fragmented, low-technology industries in which globally dispersed manufacturing is not an option.

Question

Quizplus · Accepted Answer

Licensing tends to be more common, and more profitable, in fragmented, low-technology industries in which globally dispersed manufacturing is not an option. A good example is the fast food industry.

Licensing Would Be a Good Option for Firms in Which