A strategy that focuses on increasing the attractiveness of a product is referred to as
A) a differentiation strategy.
B) a low-cost strategy.
C) an effectiveness strategy.
D) an efficiency strategy.

Question

Quizplus · Accepted Answer

A strategy that focuses primarily on increasing the attractiveness of a product is known as a differentiation strategy. Michael Porter has argued that low cost and differentiation are two basic strategies for creating value and attaining a competitive advantage in an industry.

A Strategy That Focuses on Increasing the Attractiveness of a Product