A firm that is facing both strong cost pressures and strong pressures for local responsiveness should follow ________ strategy.

Question

Quizplus · Accepted Answer

Firms that pursue a transnational strategy are trying to simultaneously achieve low costs through location economies, economies of scale, and learning effects; differentiate their product offering across geographic markets to account for local differences; and foster a multidirectional flow of skills between different subsidiaries in the firm's global network of operations.

A Firm That Is Facing Both Strong Cost Pressures and Strong