The need for coordination between units is greatest in firms pursuing a localization strategy.

Name: The need for coordination between units is greatest in firms pursuing a localization strategy.
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Question

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The need for coordination is lowest in firms pursuing a localization strategy, is higher in international companies, higher still in global companies, and highest of all in transnational companies. Firms pursuing a localization strategy are primarily concerned with local responsiveness.

The Need for Coordination Between Units Is Greatest in Firms