Firms pursuing ________ strategy are more centralized than enterprises pursuing a localization or international strategy.

Question

Firms pursuing ________ strategy are more centralized than enterprises pursuing a localization or international strategy.

Quizplus · Accepted Answer

Firms pursuing a global standardization strategy are more centralized than enterprises pursuing a localization or international strategy. Reflecting the need for coordination of the various stages of the firms' globally dispersed value chains, the need for integration in these firms also is high.

Firms Pursuing ________ Strategy Are More Centralized Than Enterprises Pursuing a Localization