The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.

Name: The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.
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Question

Quizplus · Accepted Answer

Benefits, costs, and risks associated with doing business in a country all play a role in the attractiveness of that market.

The Attractiveness of a Country as a Potential Market for an International