Gadgets, Inc., wants to enter a foreign market on a small scale. This will allow it to learn about the market while limiting the firm's exposure to that market.

Name: Gadgets, Inc., wants to enter a foreign market on a small scale. This will allow it to learn about the market while limiting the firm's exposure to that market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Small-scale entry allows a firm to learn about a foreign market while limiting the firm's exposure to that market.