If a firm's core competence is proprietary technological knowledge, a joint venture is preferable.

Name: If a firm's core competence is proprietary technological knowledge, a joint venture is preferable.
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If a firm's competitive advantage (its core competence) is based on control over proprietary technological know-how, licensing and joint ventures should be avoided if possible to minimize the risk of losing control over that technology.

If a Firm's Core Competence Is Proprietary Technological Knowledge, a Joint