Which of the following is a first-mover advantage?
A) lower research and development costs and marketing costs than other firms
B) ability to preempt rivals and capture demand by establishing a strong brand name
C) ability to capitalize on the work done by other firms
D) creation of innovative products at lower costs than other firms

Question

Quizplus · Accepted Answer

The advantages frequently associated with entering a market early are commonly known as first-mover advantages. One first-mover advantage is the ability to preempt rivals and capture demand by establishing a strong brand name and customer satisfaction.

Which of the Following Is a First-Mover Advantage