What is the primary advantage of licensing?
A) It helps a firm avoid the development costs and risks associated with opening a foreign market.
B) It gives a firm the tight control over manufacturing, marketing, and strategy.
C) It helps a firm achieve experience curve and location economies.
D) It increases a firm's ability to utilize a coordinated strategy.

Question

Quizplus · Accepted Answer

The primary advantage of licensing is that the firm does not have to bear the development costs and risks associated with opening a foreign market.

What Is the Primary Advantage of Licensing