________ is pursued primarily by manufacturing firms and ________ is employed primarily by service firms.
A) Licensing; franchising
B) Franchising; licensing
C) Franchising; exporting
D) Exporting; licensing
Correct Answer:
Verified
Q70: The valuable asset of firms, whose competitive
Q71: Which of the following statements about franchising
Q72: A wholly owned subsidiary is appropriate when
Q73: A _ entails establishing a firm that
Q74: Apple exports its products to many countries.
Q76: When technological know-how constitutes a firm's core
Q77: If a service firm wants to build
Q78: Cross-licensing agreements are increasingly common in the
Q79: Which of the following is an advantage
Q80: Most service firms have found that _
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