If a service firm wants to build a global presence quickly and at a relatively low cost and risk, it must employ
A) chartering.
B) exporting.
C) a turnkey strategy.
D) franchising.

Name: If a service firm wants to build a global presence quickly and at a relatively low cost and risk, it must employ A) chartering. B) exporting. C) a turnkey strategy. D) franchising.
Brand: Quizplus
Rating: 4.7 (32 reviews)

Question

Quizplus · Accepted Answer

Franchising is similar to licensing and is employed primarily by service firms.

If a Service Firm Wants to Build a Global Presence