The valuable asset of firms, whose competitive advantage is based on management know-how, is their
A) top management staff.
B) USP.
C) advertisements.
D) brand name.

Name: The valuable asset of firms, whose competitive advantage is based on management know-how, is their A) top management staff. B) USP. C) advertisements. D) brand name.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

These firm's valuable asset is their brand name, and brand names are generally well protected by international laws pertaining to trademarks.

The Valuable Asset of Firms, Whose Competitive Advantage Is Based