The term ________ has been coined to describe the ability of companies to use flexible manufacturing technology to reconcile the goals of low cost and product personalization.

Question

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The term mass customization has been coined to describe the ability of companies to use flexible manufacturing technology to reconcile two goals that were once thought to be incompatible-low cost and product personalization. Flexible manufacturing technologies vary in their sophistication and complexity.

The Term ________ Has Been Coined to Describe the Ability