The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.
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Q5: Import agents are typically limited to independent
Q6: If a firm manufactures its product in
Q7: The structure of market segments may differ
Q8: The set of choices the firm offers
Q9: A company that depends on mass media
Q11: Markets can be segmented in only one
Q12: The four main differences between distribution systems
Q13: A push strategy makes sense when distribution
Q14: Firms based in less-developed nations tend to
Q15: In highly developed countries, in the context
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