A major factor of success for new products is the closeness of the relationship between
A) finance and marketing.
B) marketing and R&D.
C) finance and materials management.
D) finance and R&D.

Question

Quizplus · Accepted Answer

Only marketing can tell R&D whether to produce globally standardized or locally customized products. Research has long maintained that a major contributor to the success of new-product introductions is a close relationship between marketing and R&D.

A Major Factor of Success for New Products Is the Closeness