When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a ________ strategy.
A) standardized
B) pull
C) push
D) localized

Name: When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a ________ strategy. A) standardized B) pull C) push D) localized
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Question

Quizplus · Accepted Answer

Although effective as a promotional tool, personal selling requires intensive use of a sales force and is relatively costly.

When a Firm Emphasizes Personal Selling Rather Than Mass Media