A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a ________ strategy.

Name: A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a ________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Although some firms employ only a pull strategy and others only a push strategy, still other firms combine direct selling with mass advertising to maximize communication effectiveness.

A Firm That Depends More on Mass Media Advertising to Communicate