A ________ strategy is generally favored by consumer goods firms that are trying to sell to a large segment of the market.
A) push
B) globalization
C) pull
D) localization

Name: A ________ strategy is generally favored by consumer goods firms that are trying to sell to a large segment of the market. A) push B) globalization C) pull D) localization
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Question

Quizplus · Accepted Answer

Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a pull strategy.

A ________ Strategy Is Generally Favored by Consumer Goods Firms