________ is an international market research company based in London that works with more than half of the Fortune 500 companies.

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Kantar (www.kantar.com) is an international market research company based in London. The company was founded in 1993 as the market research, insight, and consultancy division of WPP (an advertising and public relations firm). It operates in more than 100 countries, employs some 28,000 people, and has revenues of about $4 billion annually. As a conglomerate of research companies, Kantar works with more than half of the Fortune 500 companies (a kantar is a measure for cotton that is still used in the ports of Egypt today).

________ Is an International Market Research Company Based in London